• MonkderVierte@lemmy.zipEnglish
    13·
    2 months ago

    called the Mere Exposure Effect - it mostly works

    …is what the 90% market leader says, who profits from it the most.

    • moody@lemmings.worldEnglish
      52·
      2 months ago

      If it didn’t work they wouldm’t profit from it.

      Advertising exists for a reason, and that’s becsuse it’s very effective.

      • MonkderVierte@lemmy.zipEnglish
        61·
        2 months ago

        That’s not how executives work.

        Edit: i say, it maybe works somewhat in traditional ads but not as much in annoying ads (popups, inline, in-video) as Google promises. And that executives are often enough a bit naive in promises for savings/wins (see AI programner promises vs. reality and how they still jump on it). Also, how the internet marketplace works (programmatic advertising), it’s on mere promises only anyway.