Really interesting arcticle breaking down which groups have moved and where, and providing a bit of depth to the discussion around changing demographics.
An interesting take-away is the fact that the electorate is much “swingier” than it ever has been in the past, with a far greater number of people willing to consider switching their vote compared to historic elections. That makes things a lot more volatile than previously, and explains some of the break-neck changes we’ve seen in recent years (Labour gains in 2017, Tory majority in 2019, potential Labour landslide in 2024).
Really interesting arcticle breaking down which groups have moved and where, and providing a bit of depth to the discussion around changing demographics.
An interesting take-away is the fact that the electorate is much “swingier” than it ever has been in the past, with a far greater number of people willing to consider switching their vote compared to historic elections. That makes things a lot more volatile than previously, and explains some of the break-neck changes we’ve seen in recent years (Labour gains in 2017, Tory majority in 2019, potential Labour landslide in 2024).