• Blue_Morpho@lemmy.world
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    7 days ago

    After reading an article about ad metrics I realized this is ad fraud.

    What is going on is a business buys ads and pays one rate for ads shown but pays a higher rate if the ads resulted in a conversion (a sale). But the ad contracts are monthly or longer. So a business buys ads for their product and the ad company after noticing you bought it, stuffs your feeds with ads for what you just bought so they can bill those ads at the higher conversion rate.

    • Ruxias@lemmy.world
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      7 days ago

      It’s just lies and deceit all the way down it seems… Every corner of almost every aspect of our lives, these kind of things keep cropping up. Kinda makes me feel like there might be an underlying reason to it all… Hmm…

    • Mac@mander.xyz
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      7 days ago

      I remember reading or hearing about this too, but i forget where. Do you know?

      • Blue_Morpho@lemmy.world
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        7 days ago

        I can’t remember. My doom scrolling of Lemmy and YouTube is so fast I can’t find posts from 12 hours ago.