Kids sports is one of the best ways to make new friends as an adult! I don’t think she’s made any new friends during this cheer season so she uses her child as her companion and then buys her the shark costume to focus attention on them. She’s working all the jobs in her production company, casting, wardrobe, props and camera operator! The daughter in the competition doesn’t want to be part of the show anymore so she needs to bring along the one who doesn’t have the agency to say no.