Edit: I don’t think I am wrong, but reading more this company has massive leadership issues. I get why they are not sharing the name.
Original: Not to be a dick, and I clearly have not read the rest of the article’s author’s writing, but these two items go together.
Our brand-awareness shrunk into obscurity.
If you’re curious, I’m sorry to disappoint. I haven’t name-dropped, nor will I now or in the future.
A useful way to market is to have the engineers post shit online that is true. Is it a huge market driver? Beats me. I know I like my software crafted with care and try to patronize the companies that do it.




At some point “the market” …
Oh, we have only private data now. The big firms will be fine and the little guy reduced to serfs.