A new report by Global Witness reveals how fossil fuel giants use targeting tools on X to exclude millions of users from seeing their ads, filtering out potential critics before they can engage with the content
This algorithmic driven ad system sucks. If I want something I look for it. That they think I have a mush brain that needs to be forced fed with nonsense and other undesirable rubbish is infuriating. Hence I have a strong desire to avoid it all.
The best algorithms of big tech are not even consistently good at basic things like delivering advertisements to a relevant audience.
I’ve written online about not owning or needing a car, without any attempt to hide my activity or even identity from advertisers. I still get ads for car products, like tyres. I’ve talked about being vegetarian and still get ads for meat-based fast food. I get ads for cat and dog food despite having neither of those pets. I get ads for child-related stuff despite not having kids.
This algorithmic driven ad system sucks. If I want something I look for it. That they think I have a mush brain that needs to be forced fed with nonsense and other undesirable rubbish is infuriating. Hence I have a strong desire to avoid it all.
The best algorithms of big tech are not even consistently good at basic things like delivering advertisements to a relevant audience.
I’ve written online about not owning or needing a car, without any attempt to hide my activity or even identity from advertisers. I still get ads for car products, like tyres. I’ve talked about being vegetarian and still get ads for meat-based fast food. I get ads for cat and dog food despite having neither of those pets. I get ads for child-related stuff despite not having kids.