AI search may be worse, but it also makes less money
https://www.youtube.com/watch?v=YLtko3ouLqI&list=UU9rJrMVgcXTfa8xuMnbhAEA - video
https://pivottoai.libsyn.com/20261029-ai-overview-damages-google-ad-revenue-stock-crashes-12 - podcast
time: 5 min 40 sec
Turns out you have to deliver value to end users.
Unfortunately I think the message here is you need to deliver more ads to end users.
Harvesting data from ai is probably worth more to them in the long run.