Some lies, if prepared correctly like squash or pumpkin, can appear delicious and irresistible, concealing a dark reality: “I can’t believe you’re not a model! For five thousand dollars I can photograph you so you have a portfolio.” The central aim of most lies is to avoid consequences. When an untruth is especially desperate and self-serving, it can be unintentionally hilarious: "Yes I tried marijuana… but I did not inhale.”
Embezzling money or murdering someone for the insurance pay-out are part of a phylum of lies that cross into serious criminality. These deceptions’ sphere of influence often stays fairly localized. But sometimes covering up the initial lie can spawn lots of other lies that spread and spread, like with Watergate or Bernie Madoff. What started as a little decorative Thanksgiving-gourd-sized lie suddenly becomes larger and quite ugly. This family of lies strives to not only avoid consequences, but to gain status and resources, another common end game of many deceptions. And then there are the large society-wide lies: hulking distortions and misrepresentations watered and tended to by leaders, mass media, culture, and industry.
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Like all grand lies, “we have more time” takes many different forms, often focus-grouped. There are the lofty-sounding promises to reach “Net-zero emissions by 2050,” as if 24 years from now was soon enough. There are the queries of “What’s your carbon footprint?,” as if individual people with plastic bags or straws were the problem and not gigantic multinational corporations. There’s the accusation that anyone who expresses urgency is a “doomer.” There are those who treat climate as an abstraction to win political campaigns, first arguing that the Biden administration’s Inflation Reduction Act was a victory despite doing nowhere near enough to address the scale of climate collapse, and more recently that Democrats should just stop talking about climate and focus on more “winnable” issues. Most damaging and common of all, there are those who simply don’t mention it.
All of these distortions have robbed us of the most critical element people need to understand a threat and adjust their actions accordingly: context.
And make no mistake, when it comes to how much time we have, the data and the geological record are crystal clear.
For some badly-needed context, the last three years, likely for the first time in over 100,000 years, have averaged above the Paris Accords’ “do not cross” 1.5 degrees celsius planetary warming. Only ten years ago, that was considered catastrophic, but now mainstream news tells us it’s just a number
One of the important cultural theorists was Mark Fisher.
https://en.wikipedia.org/wiki/Capitalist_Realism
" Fisher argues that this ideology, epitomized by the phrase “it is easier to imagine the end of the world than the end of capitalism,” creates a timeless “now” where neoliberalism is treated as an unchangeable reality rather than a constructed system. "
One of his main ideas is that there is no longer any ideology that is in any opposition to capitalism and business, and that to us it is seen as natural and inevitable.
So, this resonates perfectly with your response, only what Fisher is pointing out is that this is nothing but an illusion. Just because the alternatives have seemed to dry up does not mean this system will keep on going forever.
Putting an even finer point on it, what Fisher says is happening is that we didn’t enter this “long now” to keep clothing fashions from evolving. The long now is to hide the possibility of a deep structural change in our economy and politics. As soon as people start to become aware of the many alternatives to our current system change can become real.
I think this hyper individualism is kind of a response to the same problem. As individuals, we largely don’t buy into the mainstream system, however we don’t see any other collective movements yet, and so there is this growing alienation and isolation.
I remember reading about this several years ago but largely forgot about it until now, so thank you for reminding me. It’s often easier to remember an idea when you can slap a name onto it. While it isn’t enough to point towards a solution, it’s at least nice to be reminded that people smarter than me have already started trying. At the very least, it’s enough to discourage me from giving up entirely so, once again, thank you